Module 3: Writing SEO Content
In the last module we discussed the smart ways of writing content for generic keywords. In certain
cases, the keyword itself contains the name of the client’s company or website. In such cases you
can freely mention client’s website or name or both in your article. While writing articles for SEO,
you must at all times bear the rules of the game very firmly in your mind.
The first and most important rule for SEO writing is that you must deliver original content. It is
absolutely necessary that whatever content you deliver in your article must not be present on the
internet in any form. There are many soft wares which can catch plagiarism with almost 100%
accuracy and hence there is very little chance that you will go unscathed if you deliver a copied
content. Delivering copied content can break your career as SEO writer in the first attempt itself
because plagiarism is something that is taken very very seriously in SEO circles. The best way to
avoid inadvertent plagiarism is that after reading a reference material on the internet as a part of
your research about the subject matter of the article, you close all the web browsers and other
windows in which reference material is open.
Start writing article only once you have closed all the
reference and research material and do not read any material from the internet while writing the
article. This simple precaution will ensure that your articles pass all the plagiarism checks.
The second rule about SEO article writing is that your article should be contextual. Though your
client does not indicate the subject matter of the article but still your article has to be related to
your client’s business. For example if your client is in car glass repair business and the keyword is
glass, then you cannot write article on the glass that is used in real estate construction. Though you
can write an article in which you discuss various types of glasses including automobile glasses also.
The third rule of content writing is that you must use the key words very swiftly. It should not appear
on reading that you have force fitted the key word. The article should use the key word so swiftly
that no body reading the article should be able to notice the keyword.
Apart from the rules, there are also some hygiene factors associated with SEO article writing. Firstly
you must give a catchy headline to your article and secondly you must insert a relevant infographic
or an image in your article. You are free to use the images and infographics from google search.